The tourism industry in today's economy more and more prominent position in society and become an important pillar of the modern service industry in industry. In recent years, relying on a wealth of mountain and sea Ninghai ecological resources, focus on "big travel, big industry, big development" requires a high starting point plan, high quality construction, high standards of management, promotion of high intensity, and promote the rapid development of tourism .
Ninghai tourism started in 1999, after decades of development, the Yangtze River Delta region has become an important eco-leisure and tourism destination, into the "China Eco-tourism hundred counties" list.

Mining Advantages of Planning
Ninghai County, in the West Jin Tai first year (280 AD) home county, has a profound history and culture, travel Xu Ming Dynasty, "Xu Travels," the opening, the first cultural tourism is one of the demonstration counties. There are currently 21 places above the county level cultural relics protection units, which Ninghai ancient stage was listed as national key cultural relics protection unit; above the county level intangible cultural heritage items 70, including traditional theater, "Ninghai tune" and folk "Ninghai miles Red Wedding makeup, "two state-level intangible cultural heritage items; folk traditional process" Ninghai three birds "- root carving, wood carving, stone carving is well known; the history of emerged over Yemeng Ding, Hu provinces, Fang Xiaoru, Rou Shi, Pan Tianshou and other cultural figures.
Ninghai known as "Spirit Mountain Shinsen, blue sea, Green Island," said the coastal Zhejiang Province, the national ecological demonstration zones, eco-counties. County area of 1843 square kilometers, three quarters of the county landscape area, the forest coverage rate reached 62%; The county has 11 peaks over 800 meters above sea level, 5 major rivers and 2 large bay; two state-level forest parks; one of the three high-quality hot spring spa Ninghai Forest; annual average rainfall is 1600 mm, total water resources of 17.3 billion cubic meters, the formation of waterfalls, streams, lakes, reservoirs and other water landscape. According to the survey, the basic types of tourism resources in the county up to 197 entities. Have developed national 4A grade tourism products Ninghai Hot Spring Resort, eastern Zhejiang Grand Canyon, the former child town, Liang Huang Shan, Ye He marsh, East China Sea Genting, Wu Grottoes, Yokoyama Island, Yan Cangshan rafting, miles of red makeup, Rou Shi's former residence, former residence and other tourist attractions Pan Tianshou, and three foot of Lake, Dongshan Taoyuan, Xu Jiashan rural stone village style characteristics, such as tourist spots. A lot of tourism resources to be developed, such as underwater, Komatsu and other ecological ditch pit, Yan Cangshan, Fuquan Hill (with the first hill), Hu Chen Hong, the snake plate coated with sightseeing agriculture park, underground caves, there are many old villages, the former residence of the ancient Bridge, the ancient stage and so on.
Ninghai located in the economically developed Yangtze River Delta, is China's densely populated, consumer strength, cutting-edge concept of tourism consumption areas, and even the Yangtze River Delta, Ningbo Ninghai or connected Wenzhou, Fuzhou, a major gateway for high-speed railway Yongtaiwen Fu, Zhoushan Bridge after the opening of Shanghai, southern Jiangsu, northern Fujian, southern Zhejiang Ninghai three-hour traffic into the scope of radiation, the Yangtze River Delta city will become even more prominent effect of age.
Ninghai county government to fully use and mining of natural resources, human resources and geographical advantages, the development of tourism was accurate positioning, developed a "Ninghai County Tourism Development Master Plan (2001 - 2010)", "accelerate the development of tourism view "and the" Interim Measures Ninghai County Tourism Zone "and other relevant documents to build the best leisure and tourism destination, the Yangtze River Delta as the goal, the county up and down quickly set off a wave of tourism development.
To further accelerate the development of tourism, in June 2008, Ninghai County, Zhejiang Province, the county government proposed to create the target county tourism economy, to create a county tourism economy as the starting point to promote the tourism industry to upgrade the county. Tourism attaches great importance to the whole county strong work record, the county, the county government tourism development policies, will work into the county tourism management by objective evaluation system, streamline the tourism development mechanisms for integrated management of the tourist.

Bigger project to promote the industry
Depend on the development of large projects to support tourism driven by large projects to integrate resources to large projects started by the brand. Ninghai increase investment, accelerate the speed, to ensure the construction of major projects and continue to make breakthroughs in key scenic areas.

Focus on creating a "six base": coastal leisure and tourism base, the spring base for leisure and tourism, forest recreational and tourist base, culture and leisure tourism base, towns and outdoor leisure and tourism base to expand tourism base.
Ninghai do in-depth and meticulous planning of each project. In the development and construction of tourism projects, the annual investment in project form the beginning of a schedule, the implementation of a timetable, to ensure that every project, every aspect grasp firmly. So, after 10 years, Ninghai step by step, built a 4A level Ninghai a large number of eco-tourism resort and leisure attractions.
Since 2006 alone, Ninghai County, planning the preparation of four complete spa, Ninghai Bay Resort, the former child tourist town, Ninghai County, the development of rural tourism projects such as the total regulation, have been opened in the East China Sea Genting, Yokoyama Island, Commendation instrument door Water Park, Yan Cangshan rafting, hot springs 4A class tourist resort, the three foot Lake, Jintang Manor, Dongshan Taoyuan tourist areas (spots). Number of major projects progressing smoothly. Forest Spa Resort has been completed and put into operation five-star standard hotel in operation Jinhai Hao Johnson, former child town pavilion complete drum Hall, Old Street repair, three lines of work come down to earth, and actively create a national 4A level scenic spots. Completed more than 100 kilometers of outdoor sports base construction of hiking trails, ski tip to start the first building, Ninghai Bay Yacht Club, miles of red makeup Museum, New Century New Century II, Tianhe resort under construction ... ...

Festival will be marketing the brand to do ring
Ninghai were very good at selling their tourism products, an annual event "China (Ninghai) Xu Open Tour Day", "Shanghai people travel Ninghai" promotion activities, an annual festival, to be active in more than 60 large and small, in the East China region and the country started the "world tour, Ninghai open Tour" tourist brand. In 2009, launched the eight characteristics of tourist routes, "Eco-tourism Ninghai" eight thematic activities, Ninghai eight agricultural festivals, do the marketing head. Ninghai County has become the Yangtze River Delta and the country with a large reputation, Wang popular tourist County.
Ninghai County, the Yangtze River Delta to create the best eco-tourism destination for leisure target market for the source, to make tourism marketing. In recent years, using various media to increase ecological, cultural brand of propaganda; do to promote the tour section to work festival held in the hydrophilic, open swim festival, eco-tourism and other festive launch; to strengthen regional cooperation, and Xiangshan, Fenghua , Xu tourist city with a node, southern Jiangsu, Zhejiang and other regional cities to enhance cooperation in tourism system; docking Shanghai World Expo, held in "I sent Spa Expo" and other activities will be included in Ninghai "Eco Better City," the primary experience, packaging launch Tianranyangba trip, "eachother" tour, forest tours, cultural tours and other fine lines, and traveling by car line.
Ninghai person under the Yangtze River Delta cities of different consumer groups need to create a variety of tourism products, won a big cake were tourists. Structure from the source to look at, with Shanghai as the center of a larger proportion of the Yangtze River Delta region, the proportion of source markets in Shanghai 48%, respectively (in tourism, vacation, trip back to nature-based), 25% of Ningbo -28% (based outing, leisure, holiday tourism-oriented), Southern 5% (in tourism, vacation, trip back to nature-based), Jiaxing 5% (in tourism, vacation, trip back to nature-based), Taizhou 5% (by hiking, leisure, holiday tourism-oriented), Hangzhou 3% -4% (to leisure, holiday tourism-oriented), the other 5%. 60% of tourists in the team, individual accounts for 40%, of which 25% of the total traveling by car. Thus, the structure of tourist market is gradually optimized, long-term situation of relying on the Shanghai market change, Suzhou, Wuxi, Jiaxing, represented by emerging markets showing good growth. Diversify forms of tourism visitors, increasing self-driving tourists, has become a huge tourist market growth potential.
Through years of development, give the county, has successfully created a greater influence over the brand, and effectively enhance the visibility of Ninghai tourism. First, open swim in the brand Xu. 5.19 Initiative as "China Tourism Day" has made great progress, clearly expressed their support for the National Tourism Administration in Zhejiang Province to "Xu Travels" begins at 5.19 established as the "China Tourism Day"; "Xu On Tour Festival" has been held 8th, was named "Chinese festivals hundred" and "Top Ten People class festivals"; Second, ecological and cultural brands. Have access to "the first batch of Chinese culture and leisure tourism model to", "eco-tourism hundred counties in China," "Top Ten Eco City in Zhejiang Province" and so on; former child town was named "China's historical and cultural town"; Third Project brand. The formation of a group of hot springs, the main characteristics of the new yacht, high-end tourism projects, which Ninghai Forest Spa was awarded the "Top Ten Hot Spring Base"; Ninghai Bay Yacht Club is the first in Zhejiang Province Development and Reform Commission approved the project by yacht projects, and has started construction; Ninghai County, awarded by the National Sports Council, "China Mountain outdoor sports base."

Industry interaction QUICKER
Ninghai by developing tourism, driven by tourism, the activation of the "food, housing, transportation, travel, shopping and entertainment" and other factors have contributed to local economic development, by strengthening "food, housing, transportation, travel, shopping and entertainment" the development of other elements to improve tourism services and enhance the capacity and adsorption, to promote the rapid development of the tourism industry.
Eat: Food structured, high-grade hotels, on the scale of food and drink, food street, the food stalls are all available. Management style and diverse, catering mainly to local characteristics, but also Shanghai, Sichuan, Hunan and Guangdong cuisine and Japanese, Korean cuisine, to meet different consumer levels and in different source to the needs of tourists.
Accommodation: hotels, restaurants, reasonable structure, a five-star to a star from the tourist hotels, with hotels, but also rural farmhouse, over 500 total, number of beds in 15,000 or more, can basically meet the demand for overnight visitors; the introduction of hotel management Group brand, currently ranked second in the global hotel brands owned by Cendant Group, Howard Johnson, the domestic famous brand Kaiyuan, Southview and Motel Ninghai been settled.
Line: good transportation infrastructure within the county, the road into the area smooth, basically the county to various scenic half-hour traffic circle, travel by car very convenient; bus and taxi services to meet the basic needs of tourists.
Travel: There are 14 travel agencies, shops 8, in which the top 50 travel agencies a province, has invested more than 30 billion yuan to build 10 major tourist attractions and 5 tourist attractions, a national level and 3A 4A level scenic spots of the family, within the area of basic infrastructure, improved safety standards.
Call: shopping for the famous high quality products, the largest in Zhejiang Province at the county level, the supply of goods is rich with high quality, reflects the characteristics of eastern Zhejiang Ninghai and; county area, a rural tourist spots are also available to tourists Ninghai features arts and crafts, eco- food and all kinds of tourist souvenirs.
Entertainment: There are four aspects. The first major tourism festivals (such as open swim Festival, the Lantern Festival, etc.); the second is agricultural festivals (such as the razor clam festival, peach blossom, etc.); Third, scenic features activities (such as Hot Spring Festival, a leisure section and so on); Fourth evening entertainment activities (such as performing arts bars, KTV, etc.), showing a variety of basic situation.
In 2009, Ninghai County, received 5.139 million foreign tourists trips, tourism revenue 4.64 billion, accounting for 17.8% of GDP. The county has a hotel, more than 500 hotels, travel directly employing more than 6200 people and indirectly employing 3.6 million people. Ninghai tourism has become an important new industry and economic growth.

Rapid promotion of tourism industry
Tourism is enriching the economy is huge potential for development of the "sunrise industry", a great relationship, promoting employment, stimulating consumption, leading the comprehensive benefits associated with a large industrial development. In contrast, although the Chongyang rich tourism resources, development, although the total number, have involved a wide range of features, and the village, town, sector involves a large association. The county government has attached great importance to the tourism industry, and part of the village, town, sector awareness efforts Xing Yu enough emphasis imbalance, tourism development, consensus needs to be strengthened.
Surrounding counties in recent years invested heavily in tourism development, investment promotion efforts are also high. Chongyang tourism must increase investment and to actively introduce a large capital to develop large projects, to build large blocks.
In the "eating", although rich in resources, but there are characteristics, too few big brand hotels, tourist villages and farm characteristics still need to create music. In the "housing", the resort hotel, high-star hotels and hotels too few economies of scale, the reception of large tourist groups, resort visitors, high-end business travelers and backpacker was markedly less. In the "line", the city tourism distribution function is not enough flow. In the "Travel", the lack of high overall quality of tour guides. In the "Share" aspects, distinctive, attractive tourist souvenirs not developed strong. In the "entertainment" aspect, and truly let visitors experience and get involved in the project more than entertainment, culture and entertainment project to carry out enough.
Therefore, we must learn from the experience of Ninghai, increase the integration of tourism resources, accelerate the pace of tourism development, and promoting tourism in the pioneering development, enhance innovation, the introduction of a number of projects, to create a number of highlight of the project, to cultivate tourism as a service industry leading industries and pillar industries of national economic development, the Wuhan city circle Chongyang into important ecological leisure and tourism destination.