With the "State Council on Promoting the construction and development of international tourism in Hainan Island, a number of opinions," the official release and the Hainan provincial government "on accelerating the views of the international tourism island", "international tourism island of Hainan Development Plan," the succession introduction of an international tourism island of Hainan in 2010 kicked off. But in 2010, Hainan property market again crazy "fever," have drawn attention. We will inevitably have in mind the construction of Hainan Island, the prospect of international travel have some questions: will he or she becomes an international tourist island of the game under the concept of the real estate bubble? Under the situation is excellent, but also the need to calm down and seriously consider, in addition to the property market " fever, "international tourism island of Hainan which is also facing difficulties, how to crack one by one. First, international tourism in Hainan Island, the building must address the three major difficulties (A) of the strategic positioning of diversity, but cultural theme orientation is missing. Hainan provincial government organizations, "compiled by an international tourism island of Hainan Development Plan (2010-2020)", presented six strategic position: our test area of reform and innovation of tourism, a world-class tourist resort island destination, national ecological demonstration zone civilization, international economic cooperation and an important platform for cultural exchange, the South China Sea resources development and service base, the National Tropical modern agricultural base. But throughout the culture is difficult to see a unified subject position, as well as the specific layout of the cultural and creative industries. The positioning of cultural themes, the actual implementation of the strategy is differentiation. For example, a reference to Macau or Las Vegas, we knew it was Las Vegas. Although Macau and Las Vegas not to gamble, but their success lies in the gambling theme highlights the cultural positioning. The proposed construction of international tourism in Hainan Island, which is not suitable for the theme of cultural identity, the content is too broad and do not have the culture of beauty, the lack of association of direct relevance. Imagine, a reference to Hainan, most people think of "international", this is how boring things. Because the lack of cultural themes, cultural and creative industries will inevitably lead to the layout behind. No theme, so what is the layout. Out dozens of small town tourism and a variety of theme parks, theme of culture not only help to a certain extent, the weakening of the subject culture. Flourishing without a subject, and finally ended up only a hodgepodge. And, clearly, a small town, and tourism theme parks, not only foreign, already created the climate in the provinces in the Mainland. Do these things, only people's footsteps to lead the trend of international tourism can imagine the difficulty. (B) education foundation is weak, and poorly educated local population. International tourism in Hainan Island, the building is a long and ambitious project, lack of funds, does not matter, hundreds of billions of hot money "moment" to be rushed into; lack of hardware, it does not matter, also up tall buildings a few years; but the lack of quality , not so simple, is not instantaneous, nor is it a few years. But the reality is often brutal, international tourism island of Hainan's most difficult problems facing, or the education foundation is weak, poorly educated local population problem. The reality is lagging behind the development of education in Hainan. 2008 high school gross enrollment rate of 60.18%, lower than the 14 percentage points; vocational college in the "Double" teachers accounted for only 18.59% full-time teachers; private schools only in the number of various types and levels of students In 16.7% of the total number of students. As the education level of the backward among the rural labor force in the high school level and above accounted for only 12%, middle 30%, 43% of primary schools, 15% illiterate. That illiterates account for most of the region, to achieve international quality tourism elements is very difficult. (C) market regulation is difficult, real estate, "kidnapping" of Hainan. Needless to say, construction and implementation of international tourist island of Hainan has attracted the most attention to the world, not of Hainan tourism, but the Hainan property market. Only in the State Council approved the construction of the international tourist island of Hainan after 5 days, Hainan province on real estate sales over the year 2008 the total sales of 17.112 billion yuan. The Hainan Province in the "international tourism island of Hainan master plan" approved by the State Development and Reform Commission before the herd in order to prevent real estate development in Hainan, a new bubble, in the January 15 decision to freeze land transfer and approval of new land development project, not only did not drop prices, but crashed jump, Haikou, Sanya and Qionghai and other places for a day or even price of housing. According to the Hainan Shenzhou holiday travel network statistics show that in January the average price of real estate sales in mid-Sanya 20,582.96 yuan per square meter, while the January 6th National Bureau of Statistics, the average house price in Sanya less than 11,000 per square meter This means that house prices in just one week in Sanya has doubled. January 23, Sanya Bay, "first-line sea view hotel property rights," Clarke Quay opening day turnover of 367 million, the average price of 34,000 yuan / square meter. Media reports said at least 600 billion yuan of funds to accelerate into the Hainan property market, and promote local housing prices soaring crazy. In fact, before that, Agile, R & F, Vanke, the super, Poly, Greentown, China Resources, CITIC, the body over a hundred other well-known real estate developers, Hainan has long been stationed in advance "staking", complete strategic layout. CITIC Group in 2004 took over as the master developer of the Boao, has invested more than 20 million, to phase completed in 2008 Boao Forum for Asia in particular planning area of 122 square kilometers of the unified planning and major infrastructure investment, while shouldering the core area of 10.2 square kilometers of the leading development rights. R & F Properties has been made in Hainan, nearly 1 million mu of land development rights, including 2,500 acres of land Perfume Bay, Haikou Chengmai 6700 680 acres and acres of land. Agile Property joint development work in Hainan Morgan Stanley Bay, covering about 1.5 hectares with a coastline of 12 kilometers, the total project investment of more than 200 billion yuan, a 10-year development cycle, known as Hainan, the largest tropical coastal tourist resorts, and included in Hainan, "Eleventh Five-Year" key construction projects. In addition, Hainan Luneng city planning area of approximately 19 square kilometers of total land reserve of 8,000 acres. Among them, the Sanya Bay Park covers an area of 6.8 square kilometers, with a 9 km-long coastline. Real estate business with a large number of open enclosure compared to the current, the total area of land in Hainan about 3.54 million hectares, development and utilization of the land yet only 26 million hectares, accounting for 8% of the total land area. Less land available for transfer, the introduction of the concept of international tourist island of Hainan, the land market has heated up so the property market regulation and control more difficult. On the other hand, local governments are the direct beneficiaries of real estate development. According to statistics, in 2009 the construction and real estate in Hainan province's total tax revenue of the province's total tax revenue 48.2%; the province more than 100 million in the Fund's income, most of the revenue from land transfer. At the same time, Hainan Province, manufacturing investment fell 33.9%, and 50 key industrial enterprises realized profits of 36.9 year on year decline, of which mineral processing industry profits fell 57.6%, paper and printing industry decreased by 62%, agricultural products processing industry fell by 36.6%, car manufacturing losses 4.87 yuan. Foreign investment and import and export trade continued to decline, in which the actual utilization of foreign investment is only eight hundred and fifty million U.S. dollars, down 33%. Thus, for the local government, the regulation on the property market, it is impossible to suppress, relying on its main revenue is real estate; but also can not suppress, a good place for basic coastal district has been left open, the scarcity resources, prices are bound to do. However, if the government does not cool the property market, and fear that repeat round 17 years ago, real estate bubble in the past. At that time, leaving more than 600 buildings in Hainan is "on schedule", 18,834 hectares of idle land and more than 800 billion backlog of capital, only four state-owned banks to as much as 300 billion of bad debts, and even led to the first provincial-level business Bank crisis to pay off because of the "precedent." Hainan-fourth of the thirteenth meeting of the Standing Committee that the issue of Hainan prominent irrational economic structure, the large proportion of real estate investment, economic growth and fiscal revenue over-reliance on real estate development. The layout of real estate developers, as early as the layout of the international tourism island, which is a fait accompli; prices high, is the fait accompli; for selling land reduction is fait accompli; the local economy and fiscal revenue growth over reliance on real estate development, is fait accompli. How to get rid of real estate "kidnapping" the curse of international tourism in Hainan Island, the building must face. Second, in order to develop cultural and creative industries as a breakthrough for breakout dilemma. Hainan Province is the largest special economic zone, the actual is less developed regions. Growth stage in the era of knowledge economy, the context, in the face of international tourism island of Hainan good time, if the development of Hainan is still in accordance with the mode of taking someone else's old ways, and began to rely mainly on tourism, followed by the real estate is not cut out bends straightening, another way to break deadlock difficult to find a breakthrough. Recalling the development course of Western developed countries, the changing pattern of economic growth, the dominant factor can be divided into three types: in the early stages of capitalist development, capital dominates the decision model, capital and labor directly determine the growth in wealth; in the modern phases of economic growth, technological determinism is the main mode of growth model, knowledge accumulation, technological progress is the dominant factor in economic development; growth stage in the knowledge economy, creative decision model is the main mode of economic growth, ideas and creative industry the dominant factor in economic development. Creative decision model emphasizes the development of the economy, the accumulation of knowledge and culture and education has an important role in the development, it is relying on the accumulation of knowledge and culture, through education, individual was able to comprehensively improve the quality, a talent that knowledge and culture as cornerstone of the cultural and creative and technical innovation, and to this chain of creative industries into being, thus promoting economic growth. Endogenous growth theory from the perspective of cultural and creative industries is a new model of economic growth, that is culture-based creative industries as the core of creativity. Creative industries are the late 20th century the rise of new industries and create 22 billion U.S. dollars every day value, and a rate of 5% per year, has been recognized around the world, "the 21st century era of global economic integration, a sunrise industry." In the UK, the creative economy's annual growth rate of 12%, second only to the financial industry's second largest industry; in the United States, the creative economy as high as 14%, accounting for 12% of GDP; in Japan in late 2005 with the animation on the market scale for more than 2 trillion yen, the Japanese animation industry has become the third largest industry. Cultural and creative industry has in fact become a pillar industry in these countries. From a domestic perspective, Shanghai and other places in the development of cultural creative industries at the forefront. Shanghai was established in 2004, the first professional research institutions and creative industries "Shanghai Academy of Social Sciences Centre for Creative Industries", then have established the Shanghai Creative Industry Center, Shanghai Creative Industry Association and other specialized agencies of the policy and industry research. Shanghai "Eleventh Five-Year Plan" to improve the creative industries to the same urban development, industrial upgrading and structural adjustment in close connection with the height of the cultural and creative industries into the city culture, construction and economic development. Shanghai to establish cultural and creative development of key industries in R & D design creativity, architectural design creativity, culture, media creativity, originality and fashion consulting and planning, the five areas of consumer creativity. Shanghai now has 75 creative industry parks, more than 2,500 creative enterprises, more than 20,000 employees in 2006, Shanghai Creative industry was over 65 billion yuan. In 2005, Shanghai established the first batch of 11 "original design master studio," to foster a leading original design master. Shanghai has introduced various incentives to recruit 3 to 5 years, more than 30 classes at home and abroad and cultural talent, focusing on web publishing, media management, network information management, animation creation and animation production and other creative talent. From the practical point of view of Hainan, the current is to accelerate the development of cultural and creative industries a powerful time. Tour of Hainan Island, the building of international introduction of the policy, which is good for the environment. Meanwhile, Hainan cultural theme missing, poorly educated population, and the resulting over-reliance on real estate development predicament, which is developing the objective needs of cultural and creative industries. Lack of cultural themes of Hainan, is the impact of international tourism island core element of long-term development; the local population, poorly educated, it is the historical accumulation of Hainan, the formation of long-term impact of international tourism island fundamentals; real estate in Hainan's "kidnapping ", the impact of international tourism island is the main factor. These three plight deserves, must be placed in the context of the knowledge economy, the trend of history and economic and social development law, in order to develop cultural and creative industries as a breakthrough for breakout dilemma. The basic idea is, according to "the State Council on promoting the construction and development of international tourism in Hainan Island, a number of opinions", Hainan provincial government "on accelerating the views of the international tourism island", "international tourism island of Hainan Development Plan" Hainan Province to develop cultural and creative industry development plan, an international tourism island of Hainan to determine the cultural theme, the establishment of an international tourism island of Hainan cultural and creative industries committee to unify the cultural theme of a unified organizational structure, unified the whole island of Hainan Island, the construction of international tourism all aspects of the industry to break the constraints and administrative restrictions, build "a large city in the province", "a major cultural theme of the province", "the province's a big industry," the pattern. Meanwhile, the expansion of education and opening up: First, the power of education to develop the island, and increase input in public schools; Second, adopt preferential policies, the introduction of the provinces leading universities, secondary schools, primary schools, kindergartens and vocational schools Laiqiong or the establishment of a joint school campuses, etc., improve the educational level. The third is to allow foreign investment, joint venture and cooperative manner in the field of vocational education and higher education schools, improve school strength. Fourth, the use of charitable funds, special funds for private capital and government support for rural areas in depth cultural literacy and practical skills training programs to enhance the scope of universal education. Fifth, universities and vocational schools, the creation of cultural and creative aspects of the specialized expertise, focus on training a number of cultural and creative professionals. Sixth, the introduction of various preferential policies to attract web publishing, media management, network information management, animation creation and animation production and other creative talent. Again, the premise of the government guidance, cultural and creative industries as the leading construction of the park, gathering as the main cultural and creative enterprises, protection of traditional culture and the construction of public leisure space, supplemented by the model, to develop cultural and creative industries to nurture new economic growth point, ultimately reduce the financial dependence on the property also, and on this basis, to take strong measures to control the property market.